According to the latest market report
published by Persistence Market Research, titled “Global Market
Study on Outdoor Led Displays: Asia Pacific to Witness Highest Growth
by 2021 in Installed As Well As Rental Market.”, the outdoor LED
displays installed market is estimated to be valued at US$ 6,477.1 Mn
by the end of 2015 and is anticipated to expand at a CAGR of 15.9%
from 2015 to 2021, to account for US$ 15,705.7 Mn by 2021. The report
on Global Outdoor LED Displays market covers installed and rental
market.
Currently, the global outdoor LED
displays market is primarily driven by enhance features offered by
LED Displays as compared to conventional displays including energy
efficiency, durability and less maintains cost. Moreover, rising
promotional activities across several industries is also encouraging
the growth of outdoor LED display products such as video walls, LED
billboards and LED mobile screens. However, factors such as high
initial costs for fixed installation and growing trend towards the
inclination of online advertising are expected to constrain the
growth of the market.
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On the basis of application, the outdoor
LED displays market is segmented as LED billboards, LED mobile
screens, and LED video walls, LED traffic lights and other LED matrix
displays. The LED billboards segment is expected to account around
46% share of the global outdoor LED (installed) market by 2021 end
and is expected to witness as CAGR of 16.7% in terms of value over
the forecast period (2015–2021). LED video walls segment is
accounted for 14.5% share in 2014 in the .installed market and is
expected to increase at a CAGR 16.8% in terms of value during the
forecast period.
On the basis of color display, the
outdoor LED display market is segmented as a monochrome display,
tri-color display, and full-color display, Full-color display segment
accounted for 59.9% share of the global outdoor LED displays in the
installed market in 2014.However, in the rental market full-color
display segment accounted for 58.8% in 2014. Increasing demand for
high resolution LED displays for advertisement and promotional events
at shopping malls, retail stores, sports stadiums, exhibitions and
entertainment events is expected to drive the installed and rental
market growth during the forecast period.
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The report provides detailed information
about various trends driving each segment and offers insights and
analysis about the opportunities of the outdoor LED displays market
in specific regions. The outdoor LED displays market provides market
estimates across major geographies. In the installed market, North
America is expected to dominate the market representing 31.6% market
share in terms of value by the end of 2021. The growth is expected to
mainly drive by increasing adoption of outdoor Led displays by
advertising agencies for promotional activities. The growth of LED
video walls in North America region is also driven by increasing
demand for video walls at events and concerts, and perimeter boards
and LED screens for installation at stadiums. The installed market
for outdoor LED displays in the APAC market is expected to witness
highest CAGR followed by MEA, during the forecast period. Growth in
the APAC region is primarily driven by increasing infrastructural
development and lifestyle projects including shopping malls and
multiplexes.
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Key players in global outdoor LED
displays market include Barco N.V., Daktronics Inc., EKTA Ltd.,
Electronic Displays Inc., Leyard Opto-Electronic Company Ltd., LG
Electronics Inc., Lighthouse Technologies Ltd., Panasonic
Corporation, Shenzhen Dicolor Optoelectronics Co. Ltd., Sony
Corporation, Toshiba Corporation and Galaxia Electronics Co. Ltd.
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