Persistence
Market Research (PMR) estimates the global drinkable peanut powder
market to be valued at US$ 518.3 Mn by 2016 end, and register Y-o-Y
growth of 5.5% as compared to that in 2015
PMR
Long-term outlook on Drinkable Peanut Powder Market: PMR maintains a
positive long-term outlook on the global drinkable peanut powder
market, anticipating global revenue to exceed US$ 800.0 Mn by 2024,
expanding at a CAGR of 5.6% during the forecast period and Global
Market Growth Driven Primarily by North America, APEJ over Forecast
Period 2016–2024
Key
players in the global drinkable peanut powder market: The J.M.
Smucker Company, Golden Peanut and Tree Nuts, Santa Cruz, Bell
Research Companies, Peanut Butter & Co., The Tru-Nut Company,
Sukrin Ltd., Protein Plus, LLC, BetterBody Foods, and Nutrinity.
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Factors
such as increasing demand for beverages, nutritious products, and
plant-based proteins coupled with increasing health consciousness and
awareness among consumers, and increasing production and consumption
of peanuts and peanuts-based products are expected to drive growth of
the global drinkable peanut powder market. Additionally, increasing
penetration of retail and online distribution by major retailers and
favorable food regulation by government and regulatory bodies such as
the FDA in North America and EFSA in Europe are expected to fuel the
overall growth of the global drinkable peanut powder market. The
increasing popularity and consumer preferences for online retail
channel for purchasing drinkable peanut powder products is expected
to result in significant growth over the forecast period.
On
the basis of product type, the global drinkable peanut powder market
has been segmented into soluble (powder) and insoluble (particle). In
terms of value share, soluble (powder) segment is expected to emerge
the most attractive segment, with 64.1% share by 2024. This is
attributed to the rich taste and easy solubility of soluble (powder)
drinkable peanut powder products.
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On
the basis of application, the global drinkable peanut powder market
has been segmented into shakes, smoothies and flavored beverages. In
terms of value share, shakes segment is expected to emerge the most
attractive segment, with 44.8% market share by 2024, followed by
smoothies segment with 34.9% market share.
On
the basis of distribution channel, the global drinkable peanut powder
market has been segmented into super market & hypermarket,
departmental stores, and online retailing. Super market &
hypermarket is a major channel for sales of drinkable peanut powder.
Super market & hypermarket segment is estimated to account for
46.2% market share of the global market by 2016 end, and anticipated
to expand at a CAGR of 6.0% during the forecast period. Online
retailing segment is estimated to be valued at US$ 143.2 Mn by 2016
end. Online retail is one of the most significant distribution
channels used by various companies. Online retailers such as
Amazon.com, Drugstore.com, Walmart.com, and Vitacost enable companies
to enhance product penetration and expand consumer base.
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As
per regional segmentation analysis, North America is expected to
account for 37.8% share in the global market by 2016 end, registering
a CAGR of 5.7% over the forecast period. Asia Pacific excluding Japan
(APEJ) and Western Europe are major markets for drinkable peanut
powder products. China and India are the major markets in the APEJ
region.
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