Geospatial is the geographical data
having locational information described in terms of coordinates
(latitude and longitude), address, city or ZIP code. Geospatial data
is gathered through satellite, global positioning system (GPS), geo
tagging and remote sensing. Global Information System (GIS) is used
for mapping and analyzing geospatial data. Remote sensing tool is
used to acquire geographical data without physical contact through
sensors such as radars, radiometers and lidar (a laser based light
detection sensor).
Global positioning system comprises 24
satellites that orbit around earth for determining exact position of
an object on earth. Geo tagging is addition of geographical data to
media such as images and websites in the form of meta-data.
Geospatial analytics products combine geographic data and business
data to gain information that supports business decisions such as
logistics and marketing.
Geospatial analytics could be used for
analyzing market segmentation on the basis of demography, lifestyle
and behavioral. This analysis would help organizations to design
their promotional programs and targeting new customers. The need for
reducing operational and logistic costs by organizations is
anticipated to drive the growth of geospatial analytics market.
Government could use geospatial analytics to map crime locations,
issue alerts in situation of natural calamities and designing
disaster recovery mechanisms.
Emergence of smart cities and increasing
demand for innovating technologies in developing countries is likely
to boost the market for geospatial analytics. The market is
anticipated to grow with the increasing usage of GPS enabled
smartphone devices. Innovations in drone technology would also
increase the opportunities in geospatial analytics market. The major
challenge for the market is the privacy issues related to storage of
geospatial data. Legal issues related to storage of personal
information could also hamper the growth of market. Moreover, initial
setup of geospatial analytics products require high investment,
therefore could impact the growth of the market.
Geospatial
analytics market can broadly be segmented on the basis of service
type, technology type, application and geography. On the basis of
service type geospatial analytics market is segmented into surface
analysis, network analysis and geo-visualization. Surface analysis
analyses the properties of surfaces such as elevation, temperature
and rainfall, whereas network analysis provides solutions to business
problems such as transportation, warehouse and manufacturing
location. Geo-visualization provides interactive ways such as 3D
views, charts and images to visualize geospatial data. In terms of
technology type, the market can broadly be segmented into remote
sensing, GPS and GIS.
On the basis of application the
geospatial analytics market is segmented into defense intelligence,
medical survey, disaster reduction, natural resources and climate
change adaption. Moreover, in terms of geographies, the global
geospatial analytics market is segmented into North America, Europe,
Asia Pacific, Middle East and Africa and Latin America regions.
Geospatial analytics market show its strong presence in Europe region
as majority of players belong to European countries such as Sweden
and Finland. Heavy adoption of geospatial analytics products is seen
in oil and gas sector in North America and Asia Pacific to discover
potential crude oil and natural gas abundant regions.
Request Sample Report @
The major participants in the geospatial
analytics market include companies such as Trimble Navigation
Limited, Hexagon AB, Topcon Corporation, Garmin Limited, Harris
Corporation, MacDonald, Dettwiler and Associates Ltd., Environmental
Systems Research Institute Inc., Fugro N.V., Bentley Systems Inc. and
International Business Machine (IBM) Corporation.
No comments:
Post a Comment