According to the latest report published
by Persistence Market Research, titled “Broadcasting Equipment
Market: Asia Pacific Industry Analysis and Forecast, 2016–2024”,
the broadcasting equipment market in APAC region is expected to be
valued at US$ 5,104.8 Mn by 2024.
The broadcasting equipment market in APAC
region was valued at US$ 2487.5 Mn in 2015 and is expected to
register a CAGR of 8.1% from 2016 to 2024. The growth of broadcasting
equipment market in APAC region is primarily driven by convergence of
high definition technologies such as 4K with IP. As per the report,
4K services are expected to be available on IP networks over the next
four to five years via satellite launching and cable platforms.
The report has segmented the APAC
broadcasting equipment market into traditional TV broadcast,
traditional radio broadcast, IP converged broadcasting and asset
management systems.
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Traditional TV broadcast segment was
valued at US$ 1123 Mn in 2015 and is anticipated to register a CAGR
of 8.1% during the forecast period (2016–2024). The traditional
radio broadcast segment was valued at US$ 544 Mn in 2015 and is
anticipated to register a CAGR of 7.5% during the forecast period.
The IP converged broadcasting is projected to be the fastest growing
segment in APAC broadcasting equipment market, exhibiting a CAGR of
10.0% during the forecast period.
Traditional TV broadcast segment
accounted for 45.1% share in terms of value of the total APAC
broadcasting equipment market in 2015. Consumption of high definition
content in APAC region is increasing at a rapid pace, supported by
rising sales of HD ready Tvs.
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The traditional TV broadcast equipment
market is further segmented into camera, monitors, routers,
switchers, cable, transmitter, receiver and other accessories.
Routers sub-segment is projected to expand at the highest CAGR of
9.2% during the forecast period. Content creators across the region
are shifting towards 4K cameras in order to capture high definition
video. This is being supported by sales of 4K UHD television that has
gained momentum due to rising disposable income in the region.
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Key players of the APAC Broadcasting
Equipment market include Media Excel Inc.(US), ChyronHego Corporation
(US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A
Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc.
(US), Grass Valley (Canada) and General Dynamics Mediaware
(Australia).
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