Smartphones are used by an enormous
number of people around the globe. Their rising usage have led to the
development of various additional products which enhance the overall
functioning of the smartphone device. One such product is the
smartphone screen protector which, as the name suggests, protects the
mobile phone screen from scratches and related damage.
Different types of smartphone screen
protectors offer different functions beyond protection from
scratches. The ultra-clear smartphone screen guard is “glass like”
and transparent with no clarity loss, thereby providing a perfect
view. Scratch-resistant covers, UV protection, and backing of a
non-resinous silicone are the salient features of an ultra-clear
screen protector. The anti-glare smartphone screen shield, on the
other hand, is beneficial to those who often use their devices
outdoors. These are equipped with anti-reflective coating (AR) which
eliminates the reflection of light. Some anti-glare screen protectors
also provide anti-fingerprint covering.
The privacy variety shields the user’s
information from others while s/he happens to be looking at it. Text
and images are only visible when seen from a straight angle – when
viewed from any other direction, the screen appears black. Mirror
smartphone screen shields are yet another type of smartphone screen
protectors that are useful and attractive, as they entirely transform
the screen into glass when it is not being used.
This market is driven by the increasing
smartphone sales specifically in developing economies such as India
and china which exhibit escalating disposable incomes among
consumers. Emergence of low-cost screen protectors in regions such as
Asia Pacific is expected to create immense opportunities for this
market. Rising demand for refurbished and pre-used smartphones is
another important indicator of the overall market expansion.
The smartphone
screen protector market can be segmented on the basis of raw
material used into the following categories: polyethylene
terephthalate (PET film), tempered glass, multi-layered, and
thermoplastic polyurethane. PET films comprising polyester are films
with a scratch-resistance matt coating on one side and a silicone
adhesive on the other. Thermoplastic polyurethane is a chemically
enhanced plastic displaying properties such as scratch resistance,
oil and grease resistance, toughness, and elasticity.
Tempered glass (TG) screen protectors are
multi-layered and carry shock absorbent features, with their bottom
layer made of silicon. Multi-layered screen protectors are usually
patented and are an advanced variety made of different types of
materials so that they can effectively absorb shocks. However,
in-built screen protectors in smartphone might restrict this market.
Today, various smartphones available in the market are already
equipped with efficient screen guards which might impact the demand
for stand-alone smartphone screen protectors.
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The market comprises a number of
mid-sized manufacturers largely due the fewer barriers they face
while making their entry and the affordability of raw materials. Key
players include 3M Company, Bodyguardz, LLC, Zagg Inc., Belkin
International Inc., Jiizii Glass, Clarivue, Corning Inc., FeYong
Digital Technology Limited, AZ Infolink Pvt. Ltd, Shenzhen Yoobao
Technology Co. Ltd., and Free S Speed International Co. Ltd.
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