A label is a piece of paper, metal, cloth
or polymer which is attached to a container or box of a product which
is printed with information about the product. These labels are known
as printed labels. Information printed directly on the container of
the product can also be considered as printed labeling. Printed
labeling is used to identify products and to avoid counterfeiting of
products and maintain credibility. They are also essential for
creating brand identity and impart useful information to consumers.
The global market for print labels is segregated on the basis of
mechanism, type, raw material, printing technology, identification
technology, end-use industry, and geography.
On the basis of mechanism, the global
market for print labels is segregated into pressure sensitive
labeling, glue applied labeling, heat transfer, and others. Pressure
sensitive labeling held the dominant market share in 2015 owing to
the fuss-free technique and less chances of getting damaged. On the
basis of type, the global market for print labels is segregated into
branding labels, weatherproof labels, equipment asset labels,
warning/security labels, and others. Warning/security labels held the
dominant market share in this category in 2015 owing to increased
demand for warning/security labels in end-use industries such as
logistics & transportation, consumer durables, automotive, and
construction among others. This segment is also forecasted to have
the most rapid growth rate. On the basis of raw material, the global
market is segregated into plastic/polymer labels and metal labels.
Plastic/polymer label is further segmented into polyurethane (PU),
polycarbonate (PC), polyethylene (PE), polypropylene (PP) and others.
Plastic/polymer label held the dominant
market share in 2015 in this category. Metal label is forecasted to
witness the most rapid growth rate owing to easy installation, cost
effectiveness, and durability. On the basis of printing technology,
the global print labels market is segregated into screen printing,
digital printing, offset, flexography, and others. Digital printing
held the dominant market share in 2015 due to the accurate finish and
longevity of the prints. On the basis of identification technology,
the global market for print labels is segregated into RFID, barcode,
and others. Barcodes held the dominant market share in 2015 due to
its varied uses in different end-user industries such as consumer
durables, transportation & logistics, and automotives among
others. On the basis of end-use industry, the global market for print
labels is segregated into construction, consumer durables,
automotives, transportation & logistics, and others.
Transportation & logistics is forecasted to witness the most
speedy growth rate over the forecast period. This is attributed to
rise in warehousing & supply chain as online retailing is
booming.
Major drivers of the global print
labels market include rise in production of consumer durable
products. Compulsory use of print labels in these products is
triggering overall market growth of print labels worldwide. Printed
label application in the growing automotive industry is a major
driver triggering overall growth of this market. Rise in raw material
cost such as plastics in various forms increases overall cost of the
labels which is a major restraint to the global market for print
labels. Increased growth of various end-user industries in emerging
countries of Asia Pacific and Middle East & Africa is a great
opportunity for the growth of the overall print labels market.
Geographically, the market is segregated
into North America, Europe, Asia Pacific, Middle East & Africa,
and Latin America. North America held the dominant market share in
2015 owing to larger presence of end-user industries in the region.
Asia Pacific is forecasted to witness the most rapid growth rate
owing to growth of various industries in emerging economies such as
China, India, and Indonesia among others.
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Major players of the global print labels
market include Dunmore (Pennsylvania, U.S.), Fuji Seal International,
Inc. (Osaka, Japan), H.B. Fuller Company (Alaska, U.S.), Henkel AG &
Company (Düsseldorf, Germany), Cenveo Corporation (Connecticut,
U.S.) and Brady Corporation (Wisconsin, U.S.).
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