In terms of value, the global baby diaper market is anticipated to
expand at a CAGR of 4.1% during the forecast period and is expected
to be valued at US$ 70.4 Bn by 2024 end. Among all product type
segments in the baby diaper industry, disposable diapers are
projected to be the fastest-growing segment over the forecast period
(2016–2024). This segment accounts for approximately 49.0% of the
global volume of diapers consumed; attributed to the availability of
improved raw materials and technological advancements in markets in
various regions across the globe.
In Asia Pacific, disposable segment accounted for majority market
share of 42.5% in 2015. Revenue contribution of this segment to the
APEJ baby
diaper market is expected to increase at a CAGR of 6.0% from 2016
to 2024. In North America, a market share of the cloth diaper segment
is anticipated to fall from 11.2% in 2015 to 10.8% in 2024. This is
due to the introduction of new baby diaper products with more
efficient absorbency as compared to that of cloth diapers. In terms
of value, the disposable segment in the Europe baby diaper market
accounted for 49.4% share in 2015. Demand for baby diapers in
countries in this region is primarily driven by increasing number of
private labels and increasing the focus on raw material suppliers
towards developing biodegradable materials.
In terms of volume, the global baby diaper market is anticipated to
expand at a CAGR of 3.5% during the forecast period and is expected
to account for 379,907 units by 2024 end. Among the various regional
markets, the market in Asia Pacific accounted for 41.0% volume share
in 2015.
Primary factors driving growth of the global baby diaper market
include increasing promotion and advertising of various baby diaper
brands and improved raw materials, and technological advancements. In
addition, growing affluence and increased per capita spending on
personal hygiene products and increasing birth rates in developing
countries are other factors expected to drive growth of the global
baby diaper market over the forecast period. Demand for baby diaper
across the globe is growing steadily and can be attributed to the
various associated benefits such as ensuring increased hygiene and
low risk of skin damage.
One of the major restraints for a growth of the global baby diaper
market is a significantly slow rate of degradation of baby diapers.
Diapers rank among the third-largest consumer item to be disposed of
in landfills and represent 30% of non-biodegradable waste volumes.
Moreover, disposable diapers contain dioxin, which is an extremely
toxic by-product of the paper-bleaching process. This factor is
anticipated to restrain the growth of the global baby diaper market
over the forecast period.
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Key players in the global baby diaper market include Kimberly-Clark
Corporation, Procter and Gamble, Unicharm Corporation, Svenska
Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson
Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group
Co., Ltd., and Bumkins Inc.
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