Although considered as a luxury, demand for air purifiers is steadily
growing in the Gulf Cooperation Council (GCC), according to Future
Market Insights’ (FMI) new research report, “Air Purifiers
Market: GCC Industry Analysis and Opportunity Assessment 2014-2020”.
FMI projects the GCC
air purifiers market to reach US$ 85.2 Mn by 2020.
In a survey conducted by FMI with air purifier manufacturers and
distributors/retailers around the world, nearly 80% of respondents
indicated that the HEPA technology will expand at an annual growth
rate of 5%-10% between 2015 and 2020. The respondents also believed
that brand value and purification capacity were the most important
features that buyers looked for while purchasing an air purifier.
A majority of respondents in FMI’s survey on air purifiers market
in GCC were of the view that single-point retail outlet accounted for
0%-20% of the total air purifier sales in GCC. Air purifier sales
through shopping malls were estimated to be between 41% and 60% by
the respondents.
According to the respondents, increasing pollution and health-related
problems were the key factors fuelling the demand for air purifiers
in GCC. A majority of the respondents were of the view that growing
per capita income will have a moderate impact on the sales of air
purifiers in GCC.
View and Download TOC of GCC air purifiers market Research Report @
The key players in the GCC air purifiers market include Sharp
Corporation, LG Electronics, Samsung Electronics, Hitachi Ltd., and
Panasonic Corporation.
Sharp Corporation is marketing its air purifiers to consumers in UAE,
Kuwait, and Qatar markets. Sharp is using its patented PlasmaCluster
Ion Technology and incorporating it in different home appliances,
including air purifiers.
LG Electronics, in collaboration with Saudi Arabia-based Al-Hassan
Ghazi Ibrahim Shaker Co. recently launched a new range of air
purifiers with five-stage filtration system. LG air purifiers in UAE
are sold through AL Yosuf Electronics. The company has also made its
products available on shopping websites, such as Carrefour UAE and
SharafDG UAE.
Samsung Electronics operates in GCC through its home appliances sales
group, “Samsung Gulf Electronics”. The business strategy of
Samsung is aimed at collaboration and partnering with prominent local
players to capture a larger share of the market.
Demand for air purifiers is robust in Saudi Arabia and UAE. According
to FMI’s analysis, these two countries collectively hold a share of
over 60% of the GCC air purifiers market in 2014. FMI projects these
two countries to account for bulk of the demand for air purifiers
during the forecast period.
The Saudi Arabia air purifiers market, valued at US$ 14.85 Mn in
2014, is anticipated to be worth US$ 41.33 Mn by 2020. The key
factors fuelling the demand for air purifiers in Saudi Arabia include
focus on medical tourism and increased investment in infrastructure
activities.
The UAE air purifiers market is expected to be worth US$ 26.10 Mn by
2020. Like Saudi Arabia, UAE is projected to develop its medical
infrastructure in a bid to develop non-oil based sectors. Owing to
the focus on medical tourism, construction of a number of hospitals
is in the pipeline. FMI opines these factors to provide an impetus to
the air purifiers market in UAE.
The air purifiers market in rest of GCC (Oman, Kuwait, Bahrain, and
Qatar) is projected to reach a valuation of US$ 17.79 Mn. According
to FMI, the air purifiers market in these countries is still at a
nascent stage, and it will take a while before they are adopted on a
large scale.
Browse Complete Report @
No comments:
Post a Comment