The global shavers market is projected to grow at a significant rate
as an increasing number of men and women seek out shaving products to
maintain their routine hygiene or to attract eyeballs. The global
shavers market can be segmented into electric and traditional shavers
and are sold in supermarkets, ecommerce portals or through other
distribution channels. Persistence Market Research has taken an
in-depth look at the global shavers market in its upcoming report
titled ‘Shavers Market: Global Industry Analysis 2012–2016 &
Forecast 2017–2025’. The global shavers market is expected to
grow to a value of approx. US$ 32 billion and record a modest CAGR of
4.3% for the period 2017-2025.
Region – APAC the Future of the Global Shavers Market
The APAC shavers
market is predicted to be worth more than US$ 12 billion by the
end of the forecast period. Within APAC, India is the country to look
out for as the world’s second largest nation has a relatively
younger population when compared to China. Nonetheless, Europe has a
greater revenue share primarily because customers on this continent
are affluent and more likely to purchase electronic shavers as
opposed to traditional shavers that are preferred in emerging
economies in APAC and MEA.
Product Type – High Growth Estimated in the Electric Shavers Market
The electric shavers market is anticipated to witness a higher CAGR
of 4.5% over the eight-year forecast period in comparison to
non-electric shavers. Electric trimmers and clippers are particularly
popular amongst both men and women and had a revenue share of 44% in
2016.
End User – Men Largest Consumers of Shavers in the Shavers Market
It is not an even split between men and women in the global shavers
market as the former have a market value share of over 3/5th to the
latters’ 2/5th. Beards are back in vogue now and have replaced the
clean-shaven look as the ‘fashion trend’ to follow. This should
fuel the demand for both electric and non-electric shavers in the
global shavers market
Sales Channel – Other Channels Critical in the Global Shavers
Market
The other channels segment has a market share of more than 50% and is
unlikely to ceded this position anytime soon in the global shavers
market. This can be primarily attributed to the booming demand for
shavers in emerging economies. The online segment is estimated to
have the minimal growth rate during this period.
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Competition Dashboard in the Global Shavers Market
The companies profiled in the global shavers market report are
Panasonic Corporation, Société BIC SA, The Procter & Gamble
Company, Koninklijke Philips N.V., Edgewell Personal Care, Conair
Corporation, Remington Products Co. LLC, Helen of Troy Limited,
Harry’s Inc., Dollar Shave Club, The Eltron Company, Wahl Clipper
Corporation, Super-Max Limited, Andis Company, Ningbo Kaili Holding
Group Co., Kai Corporation, Parker Safety Razor, Dorco USA, Mers
Solutions Ltd., and Havells India Limited.
Key Market Insights
Shaver manufacturers are entering into agreements with online
retailers to expand their customer base by delivering premium shavers
at a reasonable price by eliminating the middlemen. This strategy is
supported by aggressive global expansion by opening physical stores
and ecommerce websites dedicated to emerging economies. Companies are
also trying to cater to female customers by launching dedicated
female shavers to meet the need of all-purpose shavers, mainly due to
the desire for bikini grooming and female face shaving observed
worldwide. In addition, the greater acceptance of premium priced
shavers is driving consumers towards new and innovative shavers
available in the global shavers market, maximizing revenue potential.
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